An effective and well-written article is not brain surgery. By working hard and doing some research, you can develop the writing skills needed to present your article to thousands of interested readers. Here are some tips to get your item to its destination faster.
Although writing articles for the Internet is different from writing articles for print media, the basic knowledge is much the same. Your writing must be clear, grammar and composition correct, and it must be focused – understand who your audience is. Another aspect of well-written writing is that the article should reveal some of your roles and personal style. Don’t be afraid to show enthusiasm.
The three keys to writing effective articles for the web are:
- Know your audience
- Use keywords carefully
- Call to action to end the article
Know your audience
Before you start writing, think about what you want to say and who you want to say to. Writing an article is like chatting with that person. This is where your talents as a writer can really get started. No two people will write about a topic in exactly the same way, because over time each writer will develop a unique style. Don’t be wordy or corny, just show it off at work.
Use keywords carefully
How you use keywords in an article (especially the title) determines whether someone sees your article. The first 3 or 4 words in the title must be keywords. This is important for search engines to find your article.
When writing an article for an e-magazine, blog, forum or website, you need to use keywords multiple times in the article (this is your keyword density). Try to use the keyword at least 3-4 times in the first paragraph and then at least once every 250 words.
Another way to really increase the attractiveness of article search engines is to include keywords in the first and last sentence of the article. A little search engine optimization like this one will really make your work stand out.
When choosing key phrases, it’s best to use Google AdWords tools for research. You can quickly see how many people are searching for the phrase and how many results are available. Focusing on targeted keyword phrases can significantly increase your page views.